Why study Fashion designing?
Fashion Design is the career of the future. With the internet and social media invading everyday lives, fashion has become a global phenomenon; constantly changing and evolving. It requires special people with ingenuity, creativity and will to design. Good training is absolutely imperative for one to create designer apparel that is truly unique.
Fashion is not just designing and creating clothes, there are several career choices affiliated to this field. Fashion Illustration, Garment Manufacturing, Merchandising and Apparel Management, Fabric Dyeing, CAD-CAM and Textile Science all put together, make a comprehensive course in Fashion designing. The courses are programmed to provide students from diverse backgrounds a professional and hands-on training in Fashion Designing and related technical subjects, for their recognition in the international scenario along with huge growth prospects in the domestic industry.
Our Fashion Designing Programme attempts to inculcate visual and aesthetic sensitivity by understanding values that embody fashion. The Emphasis is placed on Professionalism, Specialization, Expertise and Design Excellence to create Fashion Professionals.
Fashion Design as a career
How does a fashion designer work?
Fashion designers can work in a number of ways. They may work for a Fashion House or Retail Industry, where they are known as in-house designers. They may work alone or as part of a team. Freelance designers work for themselves, and sell their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyers label. Some fashion designers are entrepreneurs and set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. Most fashion designers, however, work for apparel manufacturers, creating designs for the mass market, like Trends, Lifestyle and Pantaloons. Large designer brands which have a ‘name’ as their brands such as Manish Arora, Sabyasachi, Rajesh Pratap Singh, or Ritu Kumar are likely to be designed by a team of individual designers under the direction of a design director.
Designing a collection
A fashion collection is something that designers put together each season (or Fashion week) to show their idea of new trends in both their high end couture range as well as their mass market range.
Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. It is only when a designer is completely satisfied with the fit of the toile (or muslin), that he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of the card. The pattern maker’s job is very precise and painstaking. The fit of the finished garment depends on their accuracy. Finally, a sample garment is made up and tested on a model.
Types of Fashion
There are several categories of fashion design, mostly positioned according to their price points or brand image.
Until the 1950s, fashion clothing was predominantly designed and manufactured on a made-to-measure or haute couture basis (French for high-fashion), with the garment being created for a specific client. A couture garment is made to order for an individual customer and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Designers and Design Houses like Giorgio Armani and Christian Dior create both couture and designer clothes.
Prët or ready-to-wear clothes refer to clothes that are available in high street or upmarket stores. The customer can walk in and buy them “off the rack”. They are generally no alterations as they are readily available in several size options. While they are not for made specifically for individual customers, great care is taken while following fashion forecasts and in the choice and cut of the fabric. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a city-wide basis and occurs twice a year
Currently, the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. Cheap materials creatively used, produce affordable fashion. Mass market designers generally adopt the trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. In order to save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more affordably. The downside of mass fashion is that fashion leaders will be following new trends by then.
Areas of Fashion Design
Many professional fashion designers start off by specializing in a particular area of fashion. The smaller and the more specific the market, the more likely a company is to get the right look and feel to their clothes. It is also easier to establish oneself in the fashion industry if a company establishes a brand image. Once a fashion company becomes established (that is, has regular buyers and is well-known by both the trade and the public), it may decide to expand into a new area. If the firm has made a name for the clothes it already produces, this helps to sell the new line. It is usually safest for a company to expand into an area similar to the one it already knows. For example, a designer of women’s sportswear might expand into men’s sportswear.
Growth of Fashion Scenario in the Indian market
Fashion industry in India is now developing rapidly due to the constant support of the Ministry of Textiles. The scenario is encouraging and with every passing year, new designers/fashion professionals are arriving on the fashion scene. It may be in the world of modeling, designing, photography or trend forecasting. Indian designers are opening new horizons, setting fresh goals and are now proving their mettle on the ramp and the apparel industry in India. Textile and Apparel industry is the second largest industry in India and employing more than 4 million people. India is the 4th largest apparel supplier to the world. The Indian Retail Industry is growing at an impressive rate.
How Can The Army Institute of Fashion & Design Fill The Gap?
Though in the last decade, competition has been tough, India has shown considerable progress in the field of Fashion & Design. Fashion Designers such as Ritu Beri, Rina Dhaka, Ritu Kumar, Rohit Bal, Suneet Verma, Manish Malhotra and Manish Arora have already made their presence felt at the international level. Fashion is not just about being creative but is also a technical field. It is also imperative that the designer is finely tuned into the needs of a market whether prêt or haute couture. AIFD has therefore collaborated with the best in the Industry. The Institute does not just follow the curriculum set by the Bangalore University, but also provides additional information to the student by means of specialized lectures, workshops and interactions with the industry. The student is encouraged to innovate and excel in all aspects. This is especially possible because the Institute has excellent infrastructure, including state of art labs with the latest equipment.
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